Slowly but surely capturing the pent up demand at the highest price possible. This seems like a good way to manage a product over time. There is a smooth increase of “In Collection” while the waitlist is slowly bled out. Notice how different this chart looks compared to the previous game that didn’t do that many discounts. This game runs discounts regularly but never more than 20% Games that do frequent discounts When you look at games like this one that doesn’t do many frequent sales you see very long and flat “In Collection” chart with an ocean of pent up demand. In my research Steam users really only buy when their are sales. Games that don’t discount frequently or deeply It’s really interesting to see how other games have managed their sales. (Note the “new” subdomain in the url which is the alpha site which is much more attractive). Go to type your game in the search bar Then click the “Stats” tab. You can look up your own game and you should have a good understanding of how your game fairs. Go too deep in one sale and you gave away your game to a bunch of people who would have happily paid a lot more for your game. This chart makes it more clear how it is important to gradually stair-step your discounts. Isthereanydeal also shows you what price various groups of people are waiting for with these great bar charts.Īs you can see, 40% is the lowest price Forager has gone and a ton of people are waiting for the price to hit 50%. Now I don’t know if that was the cause for the huge spike in owners but it seems as if a boundary was crossed and all of a sudden a lot of people who subscribe to isthereanydeal got the game. ( You can actually read the announce here) September 4th was the first time Forager was sold at that deep of a discount. When you look at that chart you can see there was a lot of pent up demand for the game until September 4th when the number of owners shot up dramatically and eclipsed the number of people waiting for the game. The green shows how many people have it in their collection. The blue area represents the people waiting for the game. You get interesting charts like this one: The Sales and Waitlist history for Forager The interesting thing is isthereanydeal makes all their aggregated data public. Users can also pair their Steam API so isthereanydeal can track how many people own it. The 3rd party site Is There Any Deal? allows people to name a price they want to pay for a game and the site will email them once that game is at least that price. Everyone has their price.ĭid you know you can actually see (or at least an approximation – see footnote below) of how many people are waiting for you to deeply discount your game? How to see what price fans are waiting for Well, the reason people wishlist your game despite it already being on sale for a great price is because they are waiting for deeper discounts. If you could just keep discounting at 20% (the minimum required for the “wishlist” email to get triggered) you could just live off you game forever right? It kind of reminds me of how this diagram of a pump works. Round and round that is very much how it goes. All those new purchases and lower prices encourages the Steam algorithm to show your game in more places which causes more people to wishlist it. When you do it triggers an email to everyone who wishlisted your game, which causes some of them to buy it. Every 8 weeks you can put your game on sale. After your game launches on Steam there is a strange cyclical sales behavior that emerges.
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